Tseba Tanks formerly known as Tseba Construction was established in 2001, the company’s focus was on the development and fabrication of underground and aboveground storage tanks. Manufactured on demand in South Africa and the SADC region, for use by Africa’s leading liquid fuels and petrochemical companies.
As a dominant player in the market; the company’s brand did not communicate this dominance. Furthermore, the name ‘Tseba Construction’ is also misleading and confusing.
The challenge was to align the brand to the quality of the product that Tseba Tanks is known for.
Enter Screentime! First thing we did was to rebrand Tseba’s corporate identity: New Logo, Stationery, Corporate Clothing, Branding Material.
Followed by creating a strong formidable digital footprint. This entailed:
Rebuilding the website to communicate Tseba’s value clearer. The idea was also to create a platform for potential clients to get in touch and stay up to date with the Tseba’s activities. In addition, the website acts as a content hub to disseminate relevant content to the user.
We had to start from scratch as the was no presence at all on social media.
Therefore, we created a social media strategy for Tseba that includes: Linkedin, Facebook and Twitter accounts as a way to engage with new and existing clients to enhance the rebrand.