The Accounting Village is a 100% female-owned, world-class provider of financial services that was recently relaunched as it migrated to be a cloud accounting service provider.
The Accounting Village offers cloud accounting services which is 10 steps away from normal traditional accounting.
As part of the relaunch, the new branding was required to introduce and communicate the value proposition of this entity as well as taking accounting services to a digital platform.
The logo is constructed from an inverted percentage icon % which symbolises Excel calculations and the logo inverted presents the letter A and the letter V which resembles their branding name. The colour coordination was distinctive to also represent the brands of online accounting software which will be used to service their clients.
The video below created by us also explains the business and its process.