The Sello Maake kaNcube Foundation is a non-profit organization founded by Actor/Writer/Director Sello Maake kaNcube. Its objective is in decentralizing the appreciation of arts and culture and engendering social cohesion and excellence through the performing arts.
Their mission is to:
- To create and support mechanisms and means through which young people can discover.
- To prepare young people to live free from racial and gender prejudice so that they can be enriched through incorporating diverse perspectives into their worldwide view and life experience.
- To nurture a capacity for empathy and compassion so that the relationships young people develop through their lives are based on mutual respect, intellectual prowess, tolerance and kindness.
Social Media Platform/Website
To take their mission and make it a reality we had to create an intranet/social media platform for SMkN users to interact with one another as well as their mentors. Why would we do that? Through our brand strategy insight session, we saw the need for this.
The creative industry is a hard one to break into especially if you are a student who doesn’t know how to tap into their talents and enhance it, so creating an online community of mentors and mentees in this industry gave SMkN Foundation and extra step ahead in contributing into societal demands in the creative industry.