The Future Miners Programme is a youth incubation programme for the youth of Mpumalanga with an interest in the mining sector. An extensive registration process was required to find the best candidates. However, this had to be easy and simple.
Screentime comes to the rescue. We new straight off the bat, that a digital online solution would be required. Therefore we built a very simple website that succinctly explained the Future Miners Programme. Furthermore, we developed and embedded a powerful web application to manage the registration process.
Once this was done, we need to find a way to communicate the Future Miners Programme to attract required candidates. We decided an explainer video would do the trick. The video was then distributed on multiple digital channels, such as social media and google ads.