Google is the biggest search engine in the world. Google ads is an efficient way to attract customers and connect to the right people locally and globally. It’s one of the best ways to reach both your target audience and your company’s target goals. A great benefit of Google ads is connecting to a specific target audience. Google can also help you track the performance of each ad, reporting how many viewers have interacted or seen your ad.
What are some of the benefits of Google ads?
Get noticed fast!
Google’s reach is vast: Google gets over 3.5 billion searches every day.
Target ads: using keywords or demographic targeting.
Google ads can be tailored to your marketing goals. Whether it be for sales, generating leads, web traffic, brand awareness, or app promotion. Screentime uses this information and use analytics to improve campaigns over time. We adjust website and advert content to improve leads.
What offerings does Google Ads have for your brand?
These search engine ads are seen by users who search using terms related to one of the keywords specific to your company (See SEO above). Ads can appear above or below search results on Google Search and other google apps. Combined with a great SEO strategy, this can ensure your brand remains on top.
Display Network ads reach over 90% of global internet users. That is over 2 million sites across the internet! These ads appear across websites, apps, a variety of google applications and huge display network sites. These can appear through: Text; Customised banners (with images and/or rich media). Unlike Search ads which are keyword based, Display ads are beneficial because they’re visual in nature.
Video campaigns let you reach people visiting brand-related websites, blogs, and reviews. Your video will appear before or next to search results related to your brand. You can also reach people who are viewing YouTube videos about the kind of services you offer. Available video ad formats include in-stream ads, video discovery ads, non-skippable in-stream ads, out-stream ads, and bumper ads. Screentime can explain the differences to you and help you find the one that best suits your brand.
Shopping Campaigns are ideal for retailers. You can promote your all your products and boost traffic to your stores- whether online or location based. This will help you find better qualified leads. Unlike text ads, these show users a photo of your product and details about your product. Customers can know exactly what they’re buying before even viewing the ad. The aim is to use keywords and product attributes to show your ads.
Marketing is only beneficial if you get your product and services in the hands of more paying users. Google designs ads across several formats and networks for the best placements available for your app. Putting your brand where people are most likely to download and engage with your app. These ads can appear on Google’s largest applications such as Search, Google Play, YouTube, and the Google Display Network.
Email marketing offers a 28.5% average ROI as compared to similar platforms. Screentime utilises email specific content together with online resources to increase lead generation.