Facebook Ads are used to reach 82% of South African internet users who have active Facebook accounts. Facebook ads are written in your company’s unique voice to find users who speak your brand’s language. This social media platform has a database of specific audiences e.g. foodies, music lovers, sports junkies, etc. to maximise your reach. You only have to advertise to those who are most likely to reach out to your brand. Facebook ads can assist you with:
Match your specific company budget and company objectives to achieve the largest reach.
Ensure content appears on specific places on desktop or mobile versions within the Facebook network.
How can Facebook Ads benefit my brand?
Increase your Online presence
With Facebook’s advanced target audience and analytics you can increase your online presence through simple, budget orientated campaigns.
Find your exact audience
A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook ads can help you find your needle customer in the vast social media haystack.
Pay less for more
Facebook offers you the options of paying per click or per engagement. Their minimum rates are low but can still reach a large audience.
Increases brand awarenes
Facebook ads work very fast to reach your ideal users. Accompanied with its sharing options and word of mouth, more and more people can view your content and find your brand.
Facebook ads expand your reach and increase lead generation. With a vast pool or users, you’re sure to catch and close your ideal customers.
We all know numbers speak for themselves. Once your ad has been placed you get results instantly. You will be able to see how many impressions, clicks, and conversions you are receiving.
Remarketing is when brand adverts appear on people’s Facebook feeds after they’ve visited your website. If someone visits your website, and does not purchase or contact you, you can re-engage them with Facebook advertising. Keeping you on their mind will most likely result in them returning to your site.
There is an endless list of the great benefits Facebook ads have. What’s even better than Facebook ads? Having placements on Facebook and Instagram! This multi-channel connection will allow you to expand the reach of your campaign. You’ll simultaneously cater to different audiences in a similar way. Instagram and Facebook have similar offerings and benefits. The combination increases your brand’s awareness using low costs for high ROI.
Boosting your brand is not only about marketing, but it’s also about connecting. With WhatsApp Business, you can stay connected to your customers. WhatsApp, another Facebook app- has 1 billion active user accounts every day. It’s a fast and convenient way to let people know where to reach you. By creating a business profile, you place yourself in the hands of your customers. You can use this for customer care or send notifications. This will increase customer satisfaction and satisfied customers are repeat customers.